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5 top tips to raise awareness of your brand

5 top tips to raise awareness of your brand from the Federation of Small Businesses

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Raising the company profile using a blog

Blogging has increased rapidly and there are millions upon millions of blogs. Blogs can be a fantastic way of communicating with customers and potential customers, or even with the business world if...

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instinct pr

instinct pr is a Central London based consumer fashion, beauty and lifestyle consultancy founded by PR expert Jonathan Kirkby.

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Creating a basic press office

To kick start any business, or to reinvigorate a brand or product a basic press office will cover all necessary communication routes.

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Writing an effective trade press release

A trade press release is a great and effective way to communicate your business news to other like mind businesses.

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Creating social media accounts for your business

Social media is here to stay. No matter how daunting it initially can be, with over 800milion active facebook users and over a billion Tweets sent every three days, it provides the perfect interactive...

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Managing your social media accounts

Used as an additional communicative tool as well as a means to directly engage with your customers, social media accounts are an important part of your business.

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Top five tips to sell your product to the media

When communicating new business news to media, the golden rule is to familiarise yourself with each publication.

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How to write an effective consumer press release

Similar to the ‘how to write an effective trade press release’ previously posted, consumer releases have a similar structure.

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Affiliate marketing - What it is, how does it work and what can it achieve?

Harnessing a network of selected affiliates typically increases online sales by up to 30% and there are an army of affiliates wanting to sell your products.

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Webgains

Webgains is one of Europe’s leading affiliate networks, providing a highly effective combination of robust tracking technology with world-class account management and support.

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Performance Marketing: a beginner’s guide

Performance marketing is becoming an indispensable part of many brands’ online strategies but how do you know if you’re doing it right?

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Protecting brand image in the voucher channel

Over the past few years voucher sites have been growing in popularity with consumers and can be a huge driver of sales for brands engaging in performance marketing.

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Fashion Brands and Cashback Sites

Cashback sites seem to be everywhere you look these days, but what value can they bring to a fashion brand?

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Navigating your way through retargeting

Providing an uplift in returning customers of up to 300%, behavioural retargeting is sweeping through the ecommerce landscape. But how can you make sure you’re getting your money’s worth?

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What is the long tail and how can you make it work for you?

From bloggers to content sites, the long-tail is often considered the Holy Grail for fashion advertisers in performance marketing. Rosie Halewood explains how to get them working for you.

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Performance marketing and the power of mobile

We’ve long become accustomed to hearing about the importance of mobile from just about everyone in eCommerce, and with good reason.

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PPC and Performance Marketing

When it comes to paid search, you will undoubtedly be investing a considerable amount of time and financial resources.

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Online to offline and vice versa: performance marketing and multichannel...

Performance marketing offers a wealth of opportunities for online to offline integration. With more and more publishers investing in mobile apps and other technologies, the potential for advertisers to...

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Celebrity trends and how to capitalise on them

It’s no secret that celebrities can be hugely influential.

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