5 top tips to raise awareness of your brand
5 top tips to raise awareness of your brand from the Federation of Small Businesses
View ArticleRaising the company profile using a blog
Blogging has increased rapidly and there are millions upon millions of blogs. Blogs can be a fantastic way of communicating with customers and potential customers, or even with the business world if...
View Articleinstinct pr
instinct pr is a Central London based consumer fashion, beauty and lifestyle consultancy founded by PR expert Jonathan Kirkby.
View ArticleCreating a basic press office
To kick start any business, or to reinvigorate a brand or product a basic press office will cover all necessary communication routes.
View ArticleWriting an effective trade press release
A trade press release is a great and effective way to communicate your business news to other like mind businesses.
View ArticleCreating social media accounts for your business
Social media is here to stay. No matter how daunting it initially can be, with over 800milion active facebook users and over a billion Tweets sent every three days, it provides the perfect interactive...
View ArticleManaging your social media accounts
Used as an additional communicative tool as well as a means to directly engage with your customers, social media accounts are an important part of your business.
View ArticleTop five tips to sell your product to the media
When communicating new business news to media, the golden rule is to familiarise yourself with each publication.
View ArticleHow to write an effective consumer press release
Similar to the ‘how to write an effective trade press release’ previously posted, consumer releases have a similar structure.
View ArticleAffiliate marketing - What it is, how does it work and what can it achieve?
Harnessing a network of selected affiliates typically increases online sales by up to 30% and there are an army of affiliates wanting to sell your products.
View ArticleWebgains
Webgains is one of Europe’s leading affiliate networks, providing a highly effective combination of robust tracking technology with world-class account management and support.
View ArticlePerformance Marketing: a beginner’s guide
Performance marketing is becoming an indispensable part of many brands’ online strategies but how do you know if you’re doing it right?
View ArticleProtecting brand image in the voucher channel
Over the past few years voucher sites have been growing in popularity with consumers and can be a huge driver of sales for brands engaging in performance marketing.
View ArticleFashion Brands and Cashback Sites
Cashback sites seem to be everywhere you look these days, but what value can they bring to a fashion brand?
View ArticleNavigating your way through retargeting
Providing an uplift in returning customers of up to 300%, behavioural retargeting is sweeping through the ecommerce landscape. But how can you make sure you’re getting your money’s worth?
View ArticleWhat is the long tail and how can you make it work for you?
From bloggers to content sites, the long-tail is often considered the Holy Grail for fashion advertisers in performance marketing. Rosie Halewood explains how to get them working for you.
View ArticlePerformance marketing and the power of mobile
We’ve long become accustomed to hearing about the importance of mobile from just about everyone in eCommerce, and with good reason.
View ArticlePPC and Performance Marketing
When it comes to paid search, you will undoubtedly be investing a considerable amount of time and financial resources.
View ArticleOnline to offline and vice versa: performance marketing and multichannel...
Performance marketing offers a wealth of opportunities for online to offline integration. With more and more publishers investing in mobile apps and other technologies, the potential for advertisers to...
View ArticleCelebrity trends and how to capitalise on them
It’s no secret that celebrities can be hugely influential.
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